Search Engine Optimization (SEO)

In today’s world of Internet, people count on search engines like Google, Yahoo, Bing for literally all their queries, be it finding the best dress for your daughter’s prom, or taking your girlfriend to a fancy restaurant that fits your tight budget! Isnt it ironical that we can be brutally honest with search engines!

Optimization in Internet vocabulary is nothing, but a strategy to boost or make your website efficient so that it appears frequently and imposingly on web searches by using certain algorithms. Experts at Praali strongly recommend if your website doesn’t appear on the very first page of a search engine, you are missing out on potential customers. We ask you to step into your customer’s shoes and consider looking for a Book store near your locality, now would you be interested in surfing through the second page of the search engine in order to find the most “suitable” Book Store? Negative is what most of our readers would be answering right now. Similarly, you would want your potential customers to find you as soon as they pop in the product or services that your business offers. SEO plays the most vital role here.

In a nutshell, we at Praali, make sure that your website appears more frequently and prominently as compared to your equally capable competitors.

On-page Search Engine Optimization

On-page optimization is a very important aspect for any SEO services agency. Where a website is optimized on various levels to ensure that it sends the right signals to the search engines. On-page optimization has to be the base strategy of any SEO Company to design a successful SEO Campaign. Our on-page optimization encompasses the following:

  • Keyword Research and Analysis
  • Content Optimization and Content strategy formulation
  • Website Informational Architecture Analysis and Optimization
  • Establishing a usable Website Navigation Structure
  • Meta-Tag Creation and Optimization
  • Improving Website Code and HTML Markup
  • Integrating the website with Social Networks

Off-page Search Engine Optimization

Off-page optimization is a science that helps you create authority for your website in your niche by making your online presence felt on the web in the right places. A reputed SEO company will need to posses the ability to offer off-page optimization services that harness all available techniques to generate this effect.

  • Establishing Links to your website from authority domains.
  • Creating Local / Global Business listings (Niche Directories, Google Places) of your Business to gain more credibility.
  • Being a Part of the social network landscape (Forums, Blogs) who are influencing your niche.
  • Following an engaging content creating and marketing strategy using Press Releases to make your presence felt on Online PR Media.
  • Harnessing social network space to do link baiting and viral marketing.